IT WAS ALL A DREAM
The first 24 hours for With the Lot will always be remembered as a hurricane of emotions. Never did I think that this small brand I was building up would have attracted as much of a following nor actual sales on the first day. From the start 'till the very end, I was amazed at just how fast stock was moving and the flooding of kind messages coming through. It didn't feel real.
As I wrapped the last of the Burger Tubes the night before, I was nervous that it wasn't going to be ready in time. It wasn't out of the norm, but I did an all-nighter, finishing the website and preparing tees at 9:30am. Jumping into bed for a quick nap, I woke up an hour later (covered in drool) to launch the site. My watch, phone and clock were all out of sync, but then I saw the first sale go through and suddenly time just flew by.
Within an hour there had been 13 orders made and growing. I'm not sure if it was the fatigue or lack of water in my system, but I couldn't believe what was happening. I began putting aside the ordered tees and before I knew it Burger Boy had sold out! It wasn't even a day yet and already it was all gone :(
As soon as my sister got home from school, my family decided to help me pack and ship the orders. It was surreal to see how enthusiastic my parents were (I still recall how skeptical they were when I told them years ago I wanted to pursue art as a career). We had made a loose system and before we knew it, we had packed around 30 tees into a box. It was almost comical trying to fit it into the boot of the car.
I got home after the post office run and crashed in bed. I must've been out for a decent 2-3 hours, but as I fumbled to my desk, I was stunned to see that both Beef Street AND With the Lot had sold out! My head was spinning and I thought I must still be asleep. Struggling to gather my thoughts, I continued to write and pack mailing bags for the next day and by the end of the night we had sold 91% (don't quote me on that) of the stock! It was over almost as soon as it had begun!
I must've got to bed at 5am last night. I sat awake at my desk going through the messages I had been sent from friends, hearing from people I hadn't spoken to in years, congratulating me on the launch of the brand. Close friends sent loving puns and jokes my way and although disappointed, new fans were showing so much love. If I could cry, I would have, but I think my body was just too tired.
Thank you to everyone that bought a tee, you've made me lose hours of sleep and put me through some serious, emotional turmoil. Still, best fans ever <3